You’re building something amazing. It shouldn’t cost you everything.
Founder Burnout Coaching
If you’re exhausted, can’t switch off, and wonder how long you can keep carrying the business like this, I can help.
Hi, I’m Cat. I’ve burned out three times, including while founding and running my own companies. Each time I didn’t realise how bad it was until I hit crisis point.
I’ve built my coaching practice so that other founders don’t have to burn out the same way I did.
Does this sound familiar?
You can’t remember the last time you took a proper day off.
You can’t tell your team, co-founder or investors how tired you really are (or you’ve tried and they won’t listen).
Slowing down feels like the whole thing might fall apart.
The company and your identity are so entangled that a bad day at work feels personal.
You’re proud of what you’ve built but still fear doing this long term.
You say “I’m fine” so often you have started to believe it.
How I help
Coaching is a private space with no team, board or investors, where you can be honest about what’s draining you. We find what’s fixable and build a way of running a business that’s sustainable long term.
My Story
I’ve been building businesses for most of my career. In 2012 I founded my own game development and consultancy company, and for years I was the business. I’d stopped taking holidays and when my body finally forced me to stop, the doctor signed me off for months. It took me six months to recover. I didn’t realise how burned out I was.
In 2023 I co-founded an AI and gaming startup as CTO and CPO. We raised two 7-figure rounds and built a wonderful remote team of 12. I felt like I was carrying too much, wearing too many hats, and didn’t know who to turn to for support. In early 2025 I realised I was severely burning out again and stepped away.
Now I run my own company differently, and I coach founders who want to do the same.
Frequently Asked Questions
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Yes. The work fits around a live business. Nothing here asks you to pause it.
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Yes. I don’t report back on what we discuss.
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No. I’m a coach, not a therapist or doctor. Read more on the coaching page.
"Cat is a fantastic active listener who really helped me to identify the root cause of my difficulties. She provided clear, empathetic and actionable advice, and I'd highly recommend chatting to her."
Leader, Edinburgh